On November 21, the 23rd Guangzhou International Automobile Exhibition officially opened at the Canton Fair Complex. JAC Motors showcased its latest high-end and intelligent vehicles, highlighting the company’s strategic evolution from a traditional manufacturer to a technology-driven enterprise.
Overview of the Exhibition Hall
Headlined by the MAEXTRO S800, multiple robust models made their debut.
As the flagship product of the deep collaboration between JAC Motors and Huawei, the MAEXTRO S800 has attracted significant industry attention since its launch. It has now received over 18,000 firm orders, successfully breaking into the luxury car market long dominated by international brands. This sets a new benchmark for Chinese brands in the premium segment.
MAEXTRO S800
Since 2019, JAC Motors and Huawei have established a strategic partnership, engaging in comprehensive and deep integration to form a new “symbiotic” model of cross-industry collaboration.
Specifically, JAC Motors has systematically introduced and implemented advanced management processes such as IPD, ISC, and LTC, driving profound process-oriented organizational restructuring and digital transformation within the company. This has significantly enhanced R&D efficiency, quality management, and market responsiveness, laying a solid organizational foundation for building a globally competitive premium brand.
For this project, JAC Motors and Huawei assembled their top-tier teams, collaborated with leading industry chain partners, introduced the most advanced production lines, and built a new, highly intelligent super factory. All premium resources were allocated to the MAEXTRO brand, with its product development, manufacturing, quality delivery, and service support prioritized as the “top-level project”.
Amid the transformation of China’s automotive industry, Huawei’s QianKun is empowering traditional automakers through ecosystem collaboration. On November 20, Li Ming, the General Manager of JAC Motors, was invited to attend the Huawei QianKun Ecosystem Conference, where pathways for collaborative innovation were further clarified. JAC Motors is actively embracing in-depth cooperation with Huawei QianKun, leveraging its advanced technologies and ecosystem advantages in intelligent driving and smart cockpits to jointly explore future-oriented intelligent vehicle products and experiences.
During the auto show, JAC Motors not only showcased the MAEXTRO S800 but also presented a range of products including two DEFINE concept cars, the T9 PHEV, and the RF8, alongside innovations like its all-domain wire-controlled smart chassis. This comprehensive display systematically demonstrated the company’s strategic layout in the intelligent electric vehicle sector.
DEFINE-S Concept Car
Among them, the DEFINE-S and DEFINE-X are two deeply customizable concept vehicles launched by JAC Motors, serving as tangible representations of the future products under the DEFINE platform. Exploring the boundaries of the platform’s capabilities through the dual attributes of sportiness and spaciousness, these prototypes have laid a solid foundation for the overall design of subsequent models.
T9 PHEV
The T9 PHEV is built on JAC’s self-developed “H-Power” super hybrid architecture, embodying core values of “super hybrid technology, five-star safety, and all-scenario capability”. As the world’s first hybrid pickup with over 1,000 N·m of torque, it breaks through the boundaries of intelligent Chinese manufacturing with its thousand-N·m power.
As a strategic milestone in its new energy vehicle initiative, the RF8 PHEV not only demonstrates JAC Motors’ deep expertise in intelligent technologies, but also reflects a development trajectory fundamentally shaped by user co-creation. Core product features such as the 3DHT intelligent hybrid system, German-engineered chassis tuning, and the premium first-class cabin experience, as well as personalized configurations including customizable front fascia design, advanced infotainment systems, and intelligent driving assistance functions, have all been developed through extensive collaboration with users. The upcoming 2026 model will further respond to customer feedback by implementing dozens of significant enhancements across five key areas: interior material quality, seating comfort, advanced driver-assistance systems, ride refinement, and overall passenger experience.
JAC DAY 2025 warmly kicks off, bringing together fans and users worldwide
As the rise of “China Chic” becomes a cultural bridge connecting China with the world, consumers are increasingly drawn to the cultural heritage and emotional resonance behind brands.
During the exhibition, JAC Motors innovatively blended its JAC DAY event with traditional Chinese culture and the Guangzhou International Automobile Exhibition, inviting key global distributors and users to Guangzhou for the JAC DAY 2025 Global Brand Festival.
Since its launch in 2021, the distinctive JAC DAY Brand Festival has been successfully held for four consecutive years. It has created more opportunities for interaction between the brand and its users, promoting an uplifting brand culture and identity. This initiative has helped shape JAC’s image as a Chinese automotive brand that is relatable, dynamic, and responsible—earning appreciation from millions of fans worldwide and recognition from government bodies such as the Publicity Department of the Communist Party of China and the State-owned Assets Supervision and Administration Commission.
Overseas Users At the JAC Spot
During the event, in addition to the exhibition booth check-in and vehicle appreciation, JAC Motors will also host the MAEXTRO S800 Private Preview Event and JAC DAY Fans Night Gala. On this occasion, the global JAC family will gather together to celebrate a grand party woven with friendship and inspiration, revisiting the inspiring stories and life journeys co-authored by JAC Motors and its users from around the world.
Moving forward, JAC Motors remains steadfast in its transition towards intelligent, connected new energy vehicles. While growing together with its valued users, the company is committed to building a distinctive industrial ecosystem and co-creating a new, intelligent, and inspiring lifestyle with its global community.